United supporters line up rival sponsors
Posted in News on Friday May 20th, 2005 3:54pm
Media Guardian:
Shareholders United, the fans’ group that organised resistance to Mr Glazer’s £790m takeover of the club, is approaching Orange, Adidas and Coke to see if they can offer supporters services to rival the club’s official sponsors, Vodafone, Nike and Pepsi.
Ford, Paddy Power, Kodak and Gillette are also being targeted as potential partners for the club’s fans as alternatives to the official tie-ins with Audi, Ladbrokes, Fuji and Schick razors.
“We are asking people to divert away from the official brands and put the money instead in to our Reclaim United Phoenix Fund, so we have made approaches to alternative brands who are all direct competitors to United’s brands,” said Oliver Houston, a spokesman for Shareholders United.
And when the club launches its new official Nike kit in the summer, the shareholders’ group is planning to stage a simultaneous launch of its own rival range of products and services for which it hopes to find sponsors.
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